Seth Godin is one of the most widely read marketing writers in the world, with books translated into many languages. I chose the full title of Godin’s best-seller, “Purple Cow: Transform Your Business by Being Remarkable” as the title of this article.
In this book, Seth Godin tells us that the way to be successful is provided by “being remarkable.” I would like to share a few sentences from this book, which I read with great pleasure.
My goal in Purple Cow is to make it clear that it’s safer to be risky—to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about.
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So it seems that we face two choices: to be invisible, anonymous, uncriticized, and safe, or to take a chance at greatness, uniqueness, and the Cow.
In a field with many similarly colored cows, wouldn’t it be remarkable to see a purple cow? All eyes would be on the purple cow. All the other cows have become ordinary. Here, Seth Godin tells us that the product we put forward in our work should be a purple cow and that we can attract the attention of consumers in this way. He emphasizes the slogan “safe is risky” many times in his book. He wants us to go beyond the ordinary by exceeding the boundaries.
Seth Godin uses the same strategy in the title of the book he wrote. The name of the book goes beyond the ordinary and arouses curiosity in the mind of the reader. It makes us ask, “What could a purple cow be here?”
Let’s take a look at the title of the book again: “Purple Cow: Transform Your Business by Being Remarkable”. Now let’s remove the phrase “Purple Cow” from the title of the book. What do you think the book would be like if it were “Transform Your Business by Being Remarkable”? Wouldn’t it be too ordinary? Wouldn’t it lack a feature that would distinguish it from many other marketing books?
The purple color of the book cover and the phrase “Purple Cow” in the title of the book show that the “being remarkable” strategy described in the book was also applied by the author in the title of the same book.
